Website
Marketing Experts come and go; I've been marketing and promoting websites
since 1994. Throughout the years I've seen many changes. Can you imagine
the worldwide web without Google? When I started, there was no Google
- now, Google experts are all over the net! There was no broadband,
just dial-up telephone connections and you couldn't be on the phone
as well as on the internet - one or the other, unless you had a dedicated
line. Images were so slow to load that people were reluctant to include
them
Our Prime Minister of the day told us all that if businesses don't get
a website, they will die...and many got websites but couldn't see the
benefit or increase in sales. The fundamental issue was that Cyber Space
was beginning to fill with websites but there was no order in many senses
of the word and no popular way of finding a website.
The problem was identified and 'The Search Engine' was born. Google
was still to be created and 'navigators' were the new kids on the block
being given names of ancient explorers and acronyms of geek speak.
In short, we had a navigator (Now Internet Explorer or Mozilla Firefox)
to which we typed the URL (website address) and a search engine to crawl
around Cyber Space to find whatever you were looking for. That was the
theory anyway!
The biggest problem was getting found ....it was much easier in the
90's! So-called search engine experts popped up all over the place and
then Google experts began to emerge but instead of gaining an understanding
of how Google works; many practiced ways to manipulate Google and developed
extremely unethical website marketing methods.
Search Engineers became part of a whole new industry
relating to website marketing and the term 'Search Engine Optimisation'
was formed.
SEO consultants, Website Marketing Experts, Internet Gurus, Google Experts,
Search Engine Optimisation Professionals, the list goes on. Then to
add to all these titles someone coined the terms 'black hat' and 'white
hat' as descriptions for the goodies and baddies. White Hat website
marketing experts tend to practice ethical internet marketing whilst
Black Hat website marketing experts lean towards unethical website marketing.
Within this website, we will guide you through the maze of website marketing
and internet promotions.
The common goal is to achieve a top ranking in Google, Yahoo
and Bing etc. The methods used are debatable - unethical maverick type
marketing looks good on the face of it but success is short term and
damage is very expensive. You might like the bad guys on the frontier,
believe me, they won't help to promote and market your website with
long term goals.
Instant website marketing magic is a myth, with billions of websites
in a line waiting to be added to search engines before yours, it cannot
be quick. Choose ethical internet marketing strategies for longer lasting
results that will help you achieve high search engine rankings and quality
website traffic.
