Five
big SEO website marketing No - No's
1. Don't let the office 'dabbler' interfere with your website.
A lot of people think the geek or the I.T expert must be an website
marketing expert because they use a computer.( Not all I.T guys are
geeks!!). Website Marketing is a skill on its own and many website designers
don't even get involved with SEO (Search Engine Optimisation).
2. Don't wait for Google to add your URL after submit it.
Having a nice website that makes your business look like you are a major
player will not earn you a penny if nobody can find it. Despite many
advertising claims, there is no automatic marketing system that boosts
your website in the number one position of Google.
Sitting and waiting for search engines to list you is financial suicide.
Deploy ethical website marketing strategies.
3. Don't use so-called website submission software.
The only way to submit your website to search engines is manually. However
if you have a good link building strategy, you don't even need to submit
your website to any search engine. They will find and index your website
quicker than you submitting and waiting!
4. Don't join Link Farms.
You may achieve links to thousands and thousands, even millions of other
websites but it will do your website more harm than good. Google looks
for relevance in your links, for example if you have a website that
sells children's wear and the link farm links you to a website that
sells knives and other weapons ... you will be on the fastest route
down to the deep dark depths of Google.
5. Don't try and trick search engines
Stuffing your website with keywords in the same colour text as the background
colour to make them invisible to the human eye is old hat, it doesn't
work. I could list many 'black hat'* tactics but I suggest yopu do a
Google search for 'Unethical Search Engine Tactics' and learn the latest
and freshest.
*Black Hat marketers use unethical tactics, whilst white hat internet markets comply with ethics. Just like the old Wild West movies, the guy in the black hat is the baddy and the other in the nice clean white hat is the good guy.
