Peter
Yexley was involved in marketing in the early 70's promoting Datsun
in Yorkshire and a number of Italian motorcycles such as Moto Guzzi,
Laverda, Benelli , Ducati etc . He moved to London in 1980 and entered
the world of publishing and marketing (good old fashioned ink on paper).
His involvements grew quite an impressive portfolio;
The first London Marathon, Raising of The Mary Rose, Prince Charles
& Princess Diana's Royal Wedding Fireworks Display in Hyde Park,
The Falklands Campaign - England Salutes Our Task Force, The Royal Poppy
Ball Battle of Britain D-day Celebrations, The Berkley Square Ball,
Tower Bridge Walkway Opening and many Royal Premieres
In the early 1990's Peter became a director of a British plc and by
1994 began to explore and experiment with the new internet industry.
He could foresee the impact that websites would have commercially and
the power of the internet when the population was ready for such a new
and very confusing system of information exchange with incredible marketing
opportunities.
Peter Yexley is a genuine UK Internet Marketing Pioneer.
The dim and distance past was a challenging time for everyone in the
internet industry, Peter Yexley and a few others were Internet Pioneers
and no matter how excited, enthusiastic and ambitious they were, few
listened and most ignored those voices - the world was not ready for
the worldwide web.
Anyone who had online access in the early 90's will remember that modems
were slow and noisy (remember that screeching creaky noise), sites were
painfully slower and left a lot to be desired in terms of design, structure
and navigation. The DOT COM era was a mere flicker away and not many
could foresee the millions that were about to be made. Peter Yexley
did forecast the emergence of website wizards the inevitable instant
website designers.
He likened it to the American Gold Rush of 150 years ago, but he certainly
didn't want to become a miner, a gold digger or any other form of prospector.
This wasn't a case of being afraid of hard work, but rather a case of
seeing the opportunity in providing the tools, facilities and all important
back-up, all of which were totally necessary to each and every gold
digger... and those gold diggers arrived by the thousand ...and thousand!,
accompanied by the cowboys!! Peter Yexley set up the back-up, experience
and facilities to assist the internet beginners.
Domain names were expensive and free ones were long and clumsy, search
engines were few and quite easy to get listed. (Google never existed!)
Everyone took advantage of the magic tricks, blinking text, spinning
globes, gory backgrounds and really bad graphics - the bad taste websites
arrived!
Still resisting the urge to join the ranks of website designers, Peter
could see a niche, born from those unfortunate casualties of the cowboys
and gold diggers. He started The
Web Doctor, okay you can call
it 'ambulance chasing' but someone had to do it! The Web Doctor still
operates (pardon the pun) even today more than a decade later - making
websites better.
The concept behind The Web Doctor was that in many cases businesses
were still confused and the fog prevented them from seeing this powerful
marketing opportunity but they accepted that the need for a website
because the media and government kept telling them the needed on.. From
this era fell three types of victim, those who paid massive amounts
of money and got extremely amateur websites, those that paid very little
for amateurs to create websites, and those that chose the DIY method.
By this time e-commerce was really growing and more and more websites
were being added to the worldwide web. Real website designers were common
(everyone involved in graphics and media became a website designer)
and Yellow Pages finally added a new section !! (That was a breakthrough
- and a battle Peter Yexley fought and won!!!)
The Web Doctor was successfully making websites better; Peter Yexley
added hosting to his business and began providing low cost domains.
It was excellent for those who were paying far too much for their websites
and receiving little or no service. Many cowboys were leaving the Wild
West internet frontier to sell other new trends and leaving even more
casualties - The Web Doctor was busy picking up the pieces.
Peter Yexley added UKHQ
to his portfolio; this was to be the hub of his internet marketing business.
Real website marketing experts don't sit on their backsides, and real
internet pioneers like Peter Yexley forge new avenues constantly moving
forward. Peter also operates The
WordIs, Pure
Marketing - among other websites.
01727 825 999
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